The US $6.3 billion Mahindra Group is among the top 10 industrial houses in India. Mahindra is the market leader in multi-utility vehicles in India. It made a milestone entry into the passenger car segment with the Logan. Mahindra & Mahindra is the only Indian company among the top tractor brands in the world.
The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. Mahindra has made an entry in the two-wheeler segment which will see the company emerge as a full-range player with a presence in almost every segment of the automobile industry.
Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08.
Mahindra Group’s foray into the two-wheeler segment with the acquisition of the Pune-based Kinetic Motor Company Ltd. (KMCL) resulted in the creation of a new company, Mahindra Two Wheelers Ltd. extending Mahindra’s heritage and pedigree into the two wheeler space. Mahindra Two Wheelers will design and market a range of scooters and motorcycles for the Indian and global markets, helping it establish a robust, end-to-end two-wheeler business in every segment of the industry. The Company has a state-of-the-art manufacturing facility at Pithampur, near Indore in Madhya Pradesh. The plant, products and processes are ISO 9001 certified from DNV.
Mahindra & Mahindra’s stringent quality standards, which are a part of its customer centric approach, will be reflected in all its products. The company will also use the design and engineering services of its affiliates including the Italy based Engines Engineering in all its product development work to deliver technologically superior products to consumers. Engines Engineering based in Castenaso near Bologna offers services in the area of two wheeler design and development of motorcycle prototype.
Engines Engineering carries out a full range of activities (starting from a basic idea on a blank sheet, culminating to a finished product on the road) to deliver a product in line with the latest styling trends and incorporates the most advanced technology in terms of mechanics. It thus provides a ‘One Stop Solution’: conception, design, styling, on line assembly, industrialization and marketing. Some of the most prestigious names associated with Engines Engineering include Ferrari, Ducati, Honda, and Yahama. Apart from these, the company has also developed several products for a wide array of manufacturers in various geographies, ranging from Spain to the Far East.
Mahindra Two Wheelers also has a partnership with Taiwan’s Sanyang Industry Company Limited (SYM). A US $ 1 billion automobile giant, SYM is a leading manufacturer of two-wheelers, including scooters, motorcycles and ATVs in a variety of designs and specifications. SYM has a complete, advanced research and design facility that develops products from concept upto production. It also has tie-ups with the world’s leading international companies including International Truck, Bombardier Recreational Products and Hyundai. The association with SYM is going to translate into cutting edge technology and best products from Mahindra.
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